Lụa Phố is a brand extension of BOO, blending its core values with a fresh identity that unites Vietnamese tradition and modern street style. Inspired by the timeless elegance of the áo dài, Lụa Phố reimagines this cultural icon through intricate embroidery, traditional motifs, and flowing silhouettes, infused with bold urban energy. Each piece bridges past and present, honoring generations of craftsmanship while embracing contemporary trends. With Lụa Phố, tradition meets rebellion—inviting wearers to express themselves with authenticity, confidence, and style without limits.